So, the question is, how will your challenge benefit them? Maybe they are just looking to squeeze in a quick workout throughout the day, lose weight, or they want to try gaining muscle. Keep in mind, many of the people who are or are considering signing up have something specific in mind they want solved. What is Your Target Audience and What is Your Goal For Them? Then ask people to post their results on social media and tag you or use a specific hashtag you created for the challenge.
ONLINE RUNNING CHALLENGE FREE
You could do a free 2 week push-up challenge where you post the daily workouts on social media. Then post updates on social media as far as the daily tasks for the challenge goes. You can ask participants to sign up on a landing page that way you can track who’s competing. An example could be running a challenge on social media. This is one of the more simple challenges, however, can still be effective. This also opens the door to sending them marketing emails in the future when the challenge is over. This gives you a great way to showcase your knowledge and provide real value to challenge participants.
ONLINE RUNNING CHALLENGE PLUS
Plus you could deliver other content besides the content you are delivering for the challenge. Then you deliver workouts straight to their inbox for the duration of the fitness challenge. You could run Facebook or Instagram ads that direct people to a landing page you have set up where they input their email as a way to sign up. Build Your Email ListĪnother business objective example could be trying to build your email list. People are either purchasing the smaller 2 week challenge from you and that’s it or they are purchasing the 2 week challenge and then going on to purchase something larger. For those that complete the challenge get the price of the 2 week challenge taken off of a larger package that you offer. It’s up to you and what you want to accomplish.Ī challenge you can offer is 2 weeks of training geared towards solving a problem of your target market.
You could make this a free challenge or a paid one. But only if they signed up and competed in the challenge. Then that means your challenge might come with an exclusive discount towards some of your larger packages that you sell. Lets say, for example, your goal is to convert people who do your challenge into longer term clients. Remember, there are loads of different business objectives. Lets look at example challenges from the list above. It essentially defines the nature of the challenge and how you approach marketing it. Your business goal is one of the most important aspects. Create awareness of your business and services?.When it comes to the business goal you have to ask yourself what you want to come out of this challenge for your business. In the next section we will outline each step from the list above and look at what it takes to create and launch an online fitness challenge. The thing is, a lot of trainers don’t take the necessary steps to ensure the challenge launches successfully and they lose out on a lot of value that could have been generated from the challenge. These questions help gain a better understanding of what it takes to run an online fitness challenge from a birds eye view.įitness challenges can be a very effective way of taking someone who is a complete stranger to your business and turning them into a long term client. What is your plan for after the challenge?.What is your target audience and what is your goal for your target audience?.When it comes to creating online fitness challenges, there are a couple essential variables you want to assess: Breaking Down Your Online Fitness Challenge As such, you should do the same when creating fitness challenges. You don’t just slap some stuff in FitSW and expect it to work do you? You more then likely put careful thought and consideration into it. Think of it like you do when writing a workout or creating a fitness program. Nor does it mean it will benefit your business either. Just simply creating a challenge doesn’t mean people will buy into it. More notably, two perspectives, your personal training businesses and your target market.
You must consider why you are creating the challenge from different perspectives. Ever thought about starting up an online fitness challenge? Or have you tried already? Then you may already know it’s not as simple as just creating a “challenge” and selling it.
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